CV

• Support Global Social Media Team in developing a social-first, channel-segmented content strategy that builds community, increases engagement and boosts brand awareness

• Produce and manage asset production for cross-functional departments, including US Marketing, Global Marketing, Paid Media and Global Social Media

• Manage all content production streams with content creators and freelancers, including writing briefs, selecting talent and reviewing/approving content 

• Deliver highly engaging, educational and entertaining content to drive conversion for multiple disciplines within organization

• Analyze content and campaign performance on global social channels and provide recommendations for future content

• Research content best practices and emerging trends to support lo-fi content strategy

• Owned organic social strategy, executing across Instagram, TikTok, Facebook, LinkedIn, and Twitter

• Worked cross-functionally with Creative and Production teams to create dynamic, educational content, increasing and maintaining engagement rate of above 3% for duration of tenure

• Wrote copy for all organic social posts, infusing both education on health and wellness and key brand messaging

• Executed influencer strategy by pitching brand to target creators, nurturing relationships with active influencers, reporting on earned media, and supporting paid campaigns owned by partnering agency, reaching audience of 34M in 2022

• Analyzed and reported on performance metrics across all channels on a weekly and quarterly basis for leadership and investors

• Managed community by addressing follower questions and feedback via Instagram DM, Facebook Group, and Facebook Business Manager

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• Conducted social listening research for upcoming product launches and determined how the brand can differentiate among competitors

• Pitched creative ideas for social media campaigns and content to be added to monthly briefs 

• Tracked owned and earned media for recent product releases and presented findings to Global Social Media team

• Recorded performance metrics for Instagram, Facebook, and Pinterest to be analyzed by management

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• Contributed to a 726% increase in TikTok following by establishing partnerships with niche influencers

• Produced original copy, photo, and video content for Instagram, TikTok, and Pinterest to maintain engagement rates

• Analyzed social strategies by conducting algorithm research and reporting campaign performance to U.S. and U.K. teams

• Aligned Pinterest messaging with rebranding by creating new boards and removing previous marketing communications

• Led weekly staff meetings to address creative direction, editorial pitches, event planning, and social media presence

• Oversaw all print and web copy, photo, and video content by guiding staff through the editorial and creative process

• Owned administrative human resource responsibilities, including interviewing candidates for open positions

• Produced original copy, photo, and video content for the bi-annual print magazine and The Lexington Line website

• Led the social media team by constructing a content calendar, publishing daily Instagram posts, and tracking growth, impressions, and engagement rate

• Aided in a 1000% increase in website page views between 2018 and 2019

• Grew The Lexington Line's Instagram account following by 19% in 18 weeks

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• Edited contributor articles and created original content for the company blog, Glam and Gowns

• Promoted Faviana merchandise and partner brands through engaging digital stories directed at target demographic

• Recorded weekly reader engagement analytics and competing editorial promotions for the Marketing Department

• Assisted PR Department by communicating with partner brands, influencers, and sponsors for events and promotions, including the 2019 Oscar's Viewing Party, which remains the largest event in the company's history 

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• Launched the company’s Instagram profile and maintained a regular schedule of five creative posts per week, gaining a steady following on the platform

• Created four unique window displays to showcase merchandise, including the highly-trafficked Fourth of July display

• Communicated with customers to explain merchandise quality and discount offers to produce sales

• Connected with customers on social media, over the phone, and by email to build brand-loyalty and service satisfaction

• Maintained a luxurious retail environment by concealing price tags, perfecting in-store displays, and sanitizing display cases

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• Designed and ran the salon’s Instagram account

• Booked appointments for clients in person, over the phone, and through multiple social media platforms

• Greeted customers and served them beverages

• Kept the salon clean by maintaining proper sanitization procedures including towel and floor maintenance, as well as organizing the supply room